The idea behind Sous-Chef

An app designed for those who prefer a more relaxed approach to cooking, providing to both inexperienced and clueless individuals in the kitchen, and those with busy schedules.

The process

  • Defining the problem

  • Benchmark and research

  • Understanding user needs

  • Designing an optimal user flow

  • Wireframes and final design

Competitor recipe app designs

Kitchen Stories

* Every recipe has reviews and ratings by other users.


* The user can craft a shopping list.


* The user can build a personal cookbook.


Tasty

* The app allows ingredient shopping, similar to a food delivery app.


* The user can filter recipes by the amount of ingredients.

Analyzing an online survey on user preferences for meal preparation

What is your work status in life

How many meals you get in a full day?

Do you prefer eating outside or preparing your meals?

Are you satisfied with your meal consumption during your days?

What is your age range?

What is your family status

What is the main factor that makes meal preparation for the day/week challenging?
  • 24 Y/O Student.

    Jacob, a Bachelor of Music student, has early morning to afternoon classes every day.

    Working two days a week, he relies on meal prepping and often resorts to on-the-go and fast foods.

  • 31 Y/O Lawyer.

    Danny, a father of two, shares a happy marriage with Jane.

    His routine involves enjoying breakfast with the family, going to work, returning home before Jane, and preparing dinner for the family.

  • 16 Y/O High school student.

    Naomi, a high-school student with dreams of becoming a chef and opening her own restaurant, starts her day by assisting her mom in making breakfast.

    During school, she enjoys lunch prepared the day before. Upon returning home, she focuses on homework before engaging in cooking sessions with friends or family.

Survey pain points

  • Time

    Most users prefer home-cooked meals for financial or health reasons but lack the time for advance food preparation.

  • Knowledge

    Existing recipe apps focus solely on providing recipes, disregarding users cooking knowledge levels and suggesting recipes that may be too challenging for them.

  • Quantity

    Users often encounter difficulty in scaling up a recipe they like to prepare larger quantities for the upcoming week.

After learning user needs and market weaknesses, I designed a user flow for the app.

User flow, Design sketches & wireframing

Onboarding and sign up screens

Recipes process

Personal zone

*Feel free to enlarge the file :)